FROM LAUNCH DAY TO LEGACY

I’m Marie Daniels. For two decades, I've built the operational backbone for hospitality brands. From talent management for celebrity chefs, launching restaurants with zero to full POS integration and staff training, to orchestrating culinary events for celebrated chefs, to designing the systems that keep venues running seamlessly — I've learned that excellence happens when the business side disappears.

That's where I come in.

Whether you're opening your first restaurant, scaling a venue, or launching a chef's signature event, the mundane tasks of setup, technology, training, and brand positioning shouldn't drain your vision. They're my specialty.

I've worked with mission-driven organizations like Mission San Luis Rey, Cystic Fibrosis Foundation, Michelin recognized chefs like Javier Plascencia, Ruffo Ibarra, TV chefs like Claudia Sandoval and Chad White, and hospitality innovators across the United States and Mexico. And every single one of them said the same thing: having someone who understands both the creative side AND the operational reality changed everything.

You dream it. I build it. Together, we make it last.

LAUNCHING OR SCALING A HOSPITALITY BUSINESS
SHOULDN’T MEAN DROWNING IN LOGISTICS

You didn't get into hospitality to spend your days wrestling with POS systems, training manuals, or social media calendars. You got into it because you love creating experiences — whether that's through food, service, ambiance, or storytelling.

But here's the reality: the operational backbone makes or breaks a hospitality business.
Without the right systems, you end up:

• Spending hours on tasks that should take minutes

• Onboarding staff without clear processes

• Launching with missing pieces (and scrambling to fix them later)

• Burning out because you're doing everything yourself

I've seen it hundreds of times. And I've fixed it hundreds of times.

My approach is simple: I handle the complexity so you can focus on your craft

CORE SERVICES

LAUNCH & OPERATIONS

CHEF TALENT MGMT

CHEF EVENT CURATION

HOW IT WORKS

Step 1: Consultation

We talk through your vision, challenges, and goals. No pressure, just clarity. This is where I learn what you're building and where you need support.

Step 2: Assessment

I audit what you have (or need to build) and create a custom roadmap. Every business is different, so every plan is tailored to your specific situation.

Step 3: Execution

Together, we implement the systems, training, and brand positioning that stick. I work alongside your management team to build the foundation that supports your long-term success until the hand-off.

Step 4: Support

Ongoing coaching and adjustments to ensure success. As your business evolves, your systems evolve with it.

Four Steps to Operational Excellence

Owner: TrailFeast | Bravo's Top Chef Cheftestant

"She kept my shit together when I couldn't. Often as a creative we're a bit all over the place especially early in our careers. When my career started to really take off she was the glue between the cracks. She challenged me professionally and put me in front of opportunities only I could imagine. She helped me navigate through tough times, stuck around for the extra innings because she saw my potential and represented me at a very high standard. She's the real deal. I call her 'Boss Bitch.'"

- Chef Chad White

Celebrity TV Chef, MasterChef Winner

"Being a highly sought after celebrity Chef, my calendar and requests for new contracts and appearances can be a monster to handle. Marie, prioritizes information and delivers concise information making sure I am spending my time on projects that are aligned with my values and my professional goals. She is not just a filter, but a Manager, Publicist, and a Psychologist when I need her!"

- Chef Claudia Sandoval

Whether you're launching or scaling a restaurant, building your culinary personality brand, or creating unforgettable culinary events, I've spent 20 years building the systems that make excellence possible.

Let's talk about what you're building — and how I can help.

READY TO BUILD YOUR HOSPITALITY BRAND WITHOUT THE CHAOS?